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• OXO’s Ready For Summer…Are You?

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  OXOnians love summer for many reasons – longer days, summer vacations, and … fruit. All you have to do is take a quick gander at our Fruit Tools to know we’re slightly obsessed with pitting, splitting, hulling, scooping, coring and dividing to make the most of a deliciously ripe piece of fruit.

  We’re pleased to offer a limited number of bloggers the chance to receive a set of five of our favorite fruit tools (worth over $50), each detailed below. If you are interested in being considered, please fill out this form by Monday, April 29, 2013 at 5pm ET. Thank you so much for your interest! We had an overwhelming response and will be in touch shortly with those bloggers that were selected.

  As always, please familiarize yourselves with our guidelines on the left hand side of our Blogger Outreach Page. You can always reach out to us at marketing@oxo.com with any questions.

  Strawberry Huller

  

  Strawberry fans, rejoice! Our adorable Strawberry Huller makes it easy to enjoy this delicious fruit for dessert or snacking. A quick pierce of the fruit removes the leaves and tart hull in one easy step. A little button on top releases the waste, making for easy cleanup. Though one can use a paring knife for the task (we know, we know…), this tool is particularly great because it is safe for use with kids and reduces waste, so you have more of that sweet fruit to enjoy. Strawberries are grown in the United States from January through November, but they are at their peak from April through June. Learn more about OXO’s Strawberry Huller here.

  Mango Splitter

  Our Mango Splitter is a favorite among OXOnians – not just because it makes it so much easier to prepare this delicious fruit, best enjoyed in June, but because of how it came to be: a number of years ago, Pastor Kevin Walzac came to us with a “Frankenstein” prototype of a tool that splits and pits mangoes in one easy step. He fell in love with Mangoes while on a mission in Africa and figured many Americans didn’t enjoy this delicious fruit because of how cumbersome they are to prepare. We were floored, and not just by what a genuinely nice person he is. Learn more here.

  Cherry Pitter

  Would you believe we spent nearly two years developing the OXO Cherry & Olive Pitter We worked tirelessly to create a tool that is comfortable to use, works with a variety of cherry sizes (including Bing and Rainier), and helps control the spray of cherry juice and pits! With such a helpful tool, it’s great to know Cherry Season is so long - Northwest Cherries are at their peak between June and August.We had such great success with our Cherry Pitter program last summer, we decided to add it to the mix again this year – and in a new color! Learn more about this amazing tool here.

  Pineapple Slicer

  At OXO, pineapples were always something we loved to eat, but the preparation was something left to be desired. With the help of our handy Ratcheting Pineapple Slicer, we’ve been indulging in this prickly skinned fruit more often – thank goodness its season they’re pretty much available all year long, though the peak season for Caribbean Pineapples is August through September. What makes our Pineapple Slicer so special is its handle. Always focused on the tiniest detail, our engineers recommended a handle that worked like a ratchet – that is, one where you don’t have to remove and replace your hand with each twist. Learn more about this amazing fruit tool here.

  2-Piece Fruit Scoops

  
  Aah, our Fruit Scoops. Is there anything that these babies couldn’t tackle? Kiwi? Check. Mango? Check. Watermelon? Check. Cantaloupe? Check. Beyond just fruit, these tools are great for avocado, butternut squash, pumpkins… You’ll find yourself turning to them throughout the year. The Scoops were designed specifically to get right between the skin and fruit, minimizing waste. The edges are sharp enough to extract fruit, but safe for use with children (so it’s actually great for Pumpkin Carving time). A soft, non-slip handle is perfect for repetitive tasks – like when you’re making that Watermelon boat! Learn more here.

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• Get Ready for our EGGstravaganza!

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  With Easter and Passover upon us later this month, we imagine many of you foodies might have a few leftover eggs in your refrigerator in a few weeks. What better time to enlist your EGGcellent creativity with this Blogger Outreach opportunity?
  
  
  We’re pleased to offer a limited number of bloggers the chance to receive three of our favorite tools (two of them brand new to the OXO family), each detailed below. If you are interested in being considered, please fill out this form by Monday, March 11 at 5pm ET. Thanks to those who have expressed interest! The form is now closed. We will be in touch shortly if you were selected to participate.
  
  
  Wow us with what you can do with eggs – we’re EGGcited to see the results!

  3-in-1 Egg Separator

  

  New to our “toolkit” is this amazing Egg Separator. Its working name was “Egg Cracker/Drip Catcher,” but it didn’t exactly stick. Once you use it, it will be a go-to gadget for breakfasts and baking. Simply hook the Egg Separator onto the side of a bowl and instantly have a perfect edge for cracking eggs – two different ridges fit easily and securely on thin- or thick-rimmed bowls, making it easy for toddlers to get involved. The base of the Separator catches runaway pieces of shell and prevents drips from running down the outside of the bowl onto your counter or table (a pet peeve of many in our office). This neat tool can also separate egg whites from yolks in one easy step. Learn more here.

  Egg Beater

  
  A favorite among foodies, our Egg Beater whips eggs, light batters whipped cream and more with such ease, the next generation will want to “take a turn.” In true OXO fashion, we set out to redesign this age-old (and, frankly, outdated tool) and bring it into the 21st century. Its smoothly rotating gears were inspired by a fishing reel (our fearless leader, Alex Lee, is an avid fisherman) to reduce hand stress and the large upright handle is comfortable to hold. A “bridge” along the bottom elevates the beaters, keeping them from interfering with the bottom of the bowl. The gears are all enclosed, making this a safe tool to use with little ones.  Learn more here.

  Flip & Fold Omelet Turner

  
  Who among us hasn’t flipped out (at least a little bit) over making omelets? Let’s face it, the task of turning an omelet is a bit intimidating, even if your name is Julia Child. Our new Flip & Fold Omelet Turner was designed to be the ideal shape and size for making the perfect omelet (the breakfasts made while developing this product were pretty amazing). The nylon inner spatula provides structure, while the outer silicone (heat resistant to 600°F) flexes to conform to the shape of your pan. They work in tandem to glide under omelets perfectly, allowing you to flip them (or fold them) while keeping them intact. Learn more here, otherwise use Julia’s approach.

  Egg-stra, Egg-stra!

  We love to share your content with our fans, users and retailers. Tell us about your post by tweeting, pinning or writing on our wall. Most importantly, you can also let us know by clicking on this link and providing us the URL of your blog post.

  OXO Spot

  Guidelines

  If you are new to OXO’s Blogger Outreach program, please make sure you familiarize yourself with our guidelines on the left hand side of our Blogger Outreach page. And as always, you can reach us at marketing@oxo.com with any questions.

  Happy Blogging!

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• An Open Letter to Our Bloggers

• Earlier this week a consumer products company located two blocks from OXO started a very public campaign accusing us of stealing a product idea. After thoughtful consideration, we decided that we needed to clarify the situation. It is not our practice to defend ourselves publicly. In fact, this is the first time in the history of our company we have ever taken a public stand like this. But sometimes, you just need to set the record straight. Below is our full response. OXO, Crooks and Robbers…? On January 21, consumer products company Quirky accused OXO and our design partner, Smart Design, of appropriating a feature from a product called the Broom Groomer, which was submitted to their community in 2009 by an independent inventor and launched in 2010. Their product includes “rubber ‘teeth’ on the back of the dustpan [that] … quickly and easily comb out dust bunnies. ” While we’re a good-natured group, we have serious respect for designers and innovators alike, and we want to make sure the design community — including everyone involved with Quirky — has all of the information needed to understand what’s going on. Let’s start at the very beginning For a little background, all of this started on Monday with a billboard on 28th Street in Chelsea, just two blocks from OXO’s office. Quirky claimed the OXO Upright Dust Pan “ripped off” their design. An image of the billboard was shared with Quirky’s nearly 30,000 Facebook fans. On Tuesday, this escalated to a picket line outside of our office building during the busy morning hours, led by Quirky CEO Ben Kaufman. You can find photos and a video of the event on Quirky’s blog and Facebook page. Images were also shared on Twitter and Instagram. If you want more details of what transpired, visit the Quirky blog here. In the video, Mr. Kaufman says, “At Quirky, we believe in one thing and one thing that’s very special, which is human protection. We believe that humans are innately good people and that if a problem arises that they will do the right thing. It’s our job today to show a very big company what that right thing is.”   We were surprised that Quirky didn’t first address their issue with us before taking it public. Our companies are two blocks apart. We have about the same number of employees. We know the people that work there and they know us. Our leaders have spoken. Isn’t it a little strange that they didn’t think to pick up the phone and call first? Wouldn’t that have been the right thing to do? Justice for Addison F. Kelley Unfortunately, the designer of Quirky’s Broom Groomer wasn’t the first person to come up with the idea of teeth on a dustpan. The idea was actually invented almost 100 years ago. On September 9, 1919, the patent for this idea was issued to Addison F. Kelley from Freeland Park, IN. Information about this patent (No. US1,315,310) is available here.        In a nutshell, Addison F. Kelley’s patent specifies a:“provision for combing the brush used in connection with the pan… It will be apparent … that a broom or brush may be readily cleaned and particles of hair and the like removed therefrom by inserting the teeth into the body of the brush and then pulling thereon until the teeth are free of the outer ends of the bristles of the brush or broom, at which time the dirt removed will fall into the dust pan.”

  Why is this description important? Ever since Mr. Kelley’s patent expired in 1936, any dustpan that includes teeth to effectively clean debris from broom or brush bristles will likely resemble each other, because each relies on the same, formerly patented, feature.

  In fact, every single one of the features in our product is covered by the 1919 patent. Not one of the features has anything to do with the assertions made by Quirky. Plus, our version of this bristle-cleaning concept is featured on a Sweep Set and Long-Handled Dustpan, not a hand-held dustpan like Quirky’s. And our teeth are higher off the ground so it’s easier to clean the full bristle head of a Sweeper or a Broom. Not only that, our teeth are made of rigid plastic, not rubber, to provide strength when combing through the bristles and a surface that will not retain dust and hair.

  Ideas are limitless and patents expire for a reason: to encourage competition, innovation and the evolution of new ideas that ultimately benefit the end user. If patents never expired, we would have only one car company, and the cars they develop would likely not be readily available and affordable to so many people all over the world. Imagine that.

  At OXO, we either invent or improve. In this instance, we improved upon Mr. Kelley’s patent. Many other innovators do this as well. Apple did not invent the Walkman. They did not invent the cell phone. They did not invent the tablet computer. Their designers improved each and now millions of people enjoy the fruits of their improvements.

  Some important lessons

  We recognize that Quirky is relatively new and there are a few things they are still figuring out. In the spirit of collaboration, we’d like to share some pointers as Quirky continues to iterate on its business model:

  • Just because an idea was submitted does not mean that idea is original.
  • Just because a product has launched does not mean it’s new. In fact, a similar product could have already been launched and discontinued.
  • Just because a patent application was submitted doesn’t mean it has been reviewed or approved. It also doesn’t mean a patent will be issued.

  Imitation is the sincerest form of flattery

  With over 800 OXO tools, we also come across products that look strikingly similar to our own. At this point, many consumers don’t realize that prior to OXO, there were no soft, comfortable non-slip grips on kitchen tools or other consumer products. We appreciate the competition’s right to incorporate this feature to the point where it is now commonplace. In the end, the consumer won.

  While we’d never go so far as to hold a public protest, we thought we’d take this chance to share a few examples of Quirky products that have a strangely familiar “OXO” touch.

  

  

  

  To be fair

  We feel that inspiration can come from anywhere and Quirky knows this as well as the next guy. Here’s an example, The Pluck Egg Yolk Separator.

  This product bears resemblance to a YouTube video that has received close to 16 Million views. The video was published on July 30th, 2012, and was not the first to describe this idea. Three weeks later, a product with the same idea (Pluck) was introduced to Quirky’s community. Now, we give the inventor the full benefit of the doubt – there is no way of knowing whether he saw the video prior to his invention. Still, should the consumers who posted the videos cry foul? When similar products, inspired by these creative videos, are introduced by other manufacturers, will Quirky come after them, as well?

  A note to the inventor community In 2012, OXO President Alex Lee met with Quirky CEO Ben Kaufman at their office to discuss product design and innovation. At one point, Alex asked what steps Quirky took to protect the Intellectual Property (IP) of this broad community when inventors submit their idea in an open and public forum. Ben responded, “Nothing. Speed to market is our best protection.” At OXO we believe wholeheartedly in our design partners and inventors. Every year, we pay millions of dollars in royalties to both to protect their integrity and reward them for their talents. Needless to say, we take IP very, very seriously at OXO. Understanding Quirky’s take on IP, we think the inventor community should understand a few things before they submit ideas online. The most important one is this: Once you disclose an unprotected idea publicly, without a confidentiality agreement, you have lost the right to file a patent in some countries (including Taiwan) and the clock starts ticking for the rest of the world. From that point, you have 12 months within which to file a patent application. It’s not enough to sign a non-disclosure agreement with Quirky. You must be protected from ALL parties privy to your idea – that includes the entire Quirky community of 336,000 inventors. Even if Quirky eventually takes steps to apply for a patent to protect your idea, they also have to do so within the 12-month window. But if Quirky decides not to pursue the ideas you submitted publicly, it is then your own responsibility to file against that ticking clock. Please understand your risks before publicly submitting your ideas. Sadly for the inventor of the Broom Groomer the facts are a little blurry. This week, Quirky’s billboard said the Broom Groomer was invented in 2009. However, Quirky.com states the idea was publicly displayed beginning March 2, 2010. The application with the US Patent Office was not filed until April 18, 2011 – in either case, it was past the 12 month window. What does this mean? This means whatever additional features Quirky sought to protect for the Broom Groomer beyond those in the original 1919 Kelley patent will likely be ruled invalid by the US Patent Office for not adhering to the 12-month window. The inventor might want to consider following up with Quirky about this. How Can OXO Help? Business aside, we’re huge supporters of creativity and education in the design community. And as designers and inventors ourselves, we believe it’s our responsibility to understand the legal boundaries of our work. To this point, one of OXO’s Senior Product Engineers, Rich, has offered to give a “Patent Process Primer” for the inventor community, one based on the experiences, frustrations and strategies around protecting IP that we have learned over the years. Naturally, all Quirky inventors and employees are welcome too. Please tweet us (@OXO) or post on our Facebook wall (facebook.com/oxo) if you’re interested in attending or learning more.

  Time to call a truce We push ourselves to make every product and every task an experience that’s significantly better, so we can help make everyday living easier. This has been our mission since 1990 and we do so with high regard and respect for all those who have innovated before us. We believe the spirit of fair competition challenges others to find a better solution and in the end, the consumer wins. Now, let’s put this all behind us and get back to designing great products.

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• Great Things Come in Small Packages!

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  To help you Bake a Difference this holiday season, we’d like to share one of our newest Baking Tools with you!

  Small measurements don’t need to be a big mess! The OXO Mini Measuring Beakers were specifically designed for measuring and pouring smaller amounts of ingredients like food coloring, extracts, lemon juice, and more. They’re not only great for baking, they’re also adorable stocking stuffers!

  We’re excited to offer a limited number of bloggers the opportunity to receive a set of Beakers for all of your holiday baking! If you are interested in being considered, please fill out this form with your information by Thursday, November 1st at 5pm ET. We’ve extended the deadline due to the Hurricane Sandy, you have until Thursday, November 8th at 5pm ET. Please let us know if you have any questions.

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• Bake a Difference with OXO this Holiday Season!

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• Join the Great Food Blogger Cookie Swap!

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  The Great Food Blogger Cookie Swap brings together food bloggers from around the world in celebration of all things scrumptious. Conceived and organized by the wonderful Julie of The Little Kitchen and Lindsay of Love & Olive Oil, this is not to be missed holiday event! The premise is this: sign up. Receive the addresses of three other food bloggers. Send each of them one dozen delicious homemade cookies. Receive three different boxes of scrumptious cookies from other bloggers. Eat them all yourself (or, you know, share. If you want. No judgement either way.) Post your cookie recipe on your blog. See everyone else’s cookie recipes. Salivate. Get lots of great ideas for next year’s cookie swap. Rinse and repeat.
  
  Best of all, this year, all proceeds from the Cookie Swap will go to Cookies for Kids’ Cancer! Plus, as an added bonus, OXO will send every blogger who signs up in the United States, a “Good Cookie” Spatula! To sign up and find out more head on over to the Great Food Blogger Cookie Swap website! Tweeting, pinning, or instagraming? Use the hashtag #fbcookieswap.
  You have until Nov. 5th to sign up for this wonderfully delicious holiday event!
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• OXO at TechMunch Philadelphia!

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  On Saturday Oct. 27th OXO will be at TechMunch in Philadelphia! If you’re in the area, please stop by to chat with us. There is a great line-up of speakers and it should be an excellent day. Arianna will be there to talk about our Blogger Outreach Program and she’s very excited to meet everyone!

  Find out more about the conference here: http://techmunchpa.com/

  Don’t forget to join our Blogger Outreach Database so that you can find out about new opportunities to work together. You can join it by going to www.oxo.com/bloggeroutreach/join.

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• With a #SideofOXO

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  At OXO, we are always looking for creative ways to highlight our tools and the people who use them. Now we have the chance to do so through our partnership with The Food Network! From October 15 – 22, we’ll be promoting our Sensational Sides Pinterest board with 20 Food Network television spots airing during prime time. We’ll pin our favorite blog posts that feature creative and delicious side dish recipes to the board and will highlight the bloggers behind them.

  Would you like to have your Sensational Side featured on our board? Please pin your recipe AND tweet about it. In both the pin and the tweet include the hashtag #SideofOXO and tag @OXO. Please make sure to do this for pins you have already shared on Pinterest!

  As always, we love seeing our tools in action. Be sure to snap a photo of any OXO tools you use to make your scrumptious side dish.Please pin your post by Wednesday, October 10^th!

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• OXO at IFBC – Join the OXO Blogger Outreach Program

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  This weekend we’re excited to be in Portland, OR for the International Food Blogger Conference (IFBC)! If you’re there, make sure to stop and chat with Arianna, from OXO, about our Blogger Outreach Program. She’s looking forward to meeting everyone!

  Don’t forget to join our Blogger Outreach Database so that you can find out about new opportunities to work together. You can join it by going to www.oxo.com/bloggeroutreach/join.

   

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• The Winners of the OXO Cherry Recipe Contest!

• The OXO Cherry Recipe Contest was a hit! We received so many incredible recipes that the judges were tied and we had to hold an office-wide taste test to help break the tie. Ultimately, we selected four winners instead of three. Thank you to everyone who participated and please make sure to stop by our With a Cherry On Top Pinterest board to see some of the great recipes we received (as well as some of our favorite cherry recipes from around the web).

  Tied in third place we have a Chocolate Cherry Cake from Tutti Dolci and a Roasted Cherry and Brie Pizza from From the Little Yellow Kitchen.

  The Chocolate Cherry Cake is a wonderful example of how something simple and uncomplicated can be incredibly flavorful and beautiful. Tutti Dolci explains the cake best when she says: “Chocolate and cherry work in unison, neither one overpowering the other. Cinnamon adds an unexpected warmth that is most welcome against the pillowy chocolate cake dotted with fresh cherries. I find a wedge makes a lovely afternoon pick-me-up, though I also enjoy a sliver topped with a scoop of vanilla bean ice cream.” We couldn’t have said it better.

  

  From the Little Yellow Kitchen impressed us with a Roasted Cherry and Brie Pizza with rosemary, caramelized onions and a balsamic reduction. This pizza not only looks beautiful with the deep reds and purples of the cherries intermixed with the green sprigs of rosemary, it also tastes incredible. Brie, cherries and rosemary would already have been delicious on their own but adding the balsamic reduction made for a perfect combination of sweet and tart.

  

  Our second place winner is a recipe for absolutely stunning cupcakes. The Chocolate Amaretto Cupcakes from Maede. For. You. blew the judges away with their beauty and flavor. The amaretto soaked cherries dipped in white chocolate added a delicate touch of elegance to a moist and flavorful cupcake topped with rich and smooth amaretto buttercream frosting. The judges were pleasantly surprised by the accessibility of the recipe as well – Maede. For. You.’s instructions allowed us to recreate her robust recipe without any trouble. We will definitely be making these impressive cupcakes again soon!

  

  In first place we have a very creative recipe that truly surprised the judges. BakeaholicMama’s Fried Cherry Cheesecake Bites were fun to make and were slightly addicting. Some of the judges had their doubts at first but everyone was thoroughly convinced after popping the first Cheesecake Bite into their mouths. Overall, this was a wonderful recipe that surprised everyone who tasted it. We definitely recommend trying it out!

  

  Congratulations again to the four winners and thank you to everyone else who participated. If you’ve won, we’ll be in touch soon with more information about how to claim your prizes.

   

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• Confess and Win $1,000 in OXO Tools!

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  Do you have a personal relationship with your Swivel Peeler (has it taken Ryan Gosling‘s place in your life)? Do you buy unwashed lettuce just to see it spin in your Salad Spinner? Do you secretly play “Tetris” with your stacks and stacks of POP Containers? Well, confess and win!

  From now through August 26th, write a poem, draw a picture, create a meme, show us an alternate use, or dress up like your favorite OXO tool – the options are limitless. The three MOST CREATIVE entries will win up to $1,000 worth of OXO tools and who wouldn’t love that? Through your blog, you’ve shown us your passion and creativity – translate that into a photo or text about OXO and you could win! Find out more and enter here!

  

  Follow these links to find out about the entry requirements, prizes, the judges and more examples!

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• The OXO Cherry Recipe Contest!

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  At OXO, we have a thing for cherries. We like to use them in pies, tarts, cupcakes, sauces, fillings, preserves and more! Since we’re always looking for more ways to enjoy cherries, we’ve created a Cherry Recipe Contest! Show off your creative skills with a cherry recipe of your own and you could win up to $500 in OXO Tools.

  To enter, all you need to do is: 1) Create a recipe that incorporates cherries, 2) Write a blog post about it (and mention that you are entering the OXO Cherry Recipe Contest), 3) Include at least one photo (but feel free to include as many as you’d like). Recipes will be judged based on creativity, taste, and presentation. A panel of OXOnians will select the 1st, 2nd and 3rd place winner!

  The prizes include but are not limited to:

  • 3^rd Place: $200 worth of OXO tools of your choice
  • 2^nd Place: $350 worth of OXO tools of your choice
  • 1^st Place: $500 worth of OXO tools of your choice

  It it is not required to use any specific tools to create your entry but please feel free to do so if you’d like! (Ahem, for instance that OXO Cherry Pitter makes the job a lot easier and neater! We spent nearly two years developing a splatter shield with the length and angle needed to control the juice and pit.)

  To submit your recipe, follow any of the steps below:

  • 1) Pin your post on Pinterest – Follow @OXO (Official) so that you can tag us & include the hashtag #CherryOXO
  • 2) Tweet a link to your – Tag @OXO & #CherryOXO
  • 3) Post a link on your Facebook page – Tag the OXO Facebook page and mention the OXO Cherry Recipe Contest.
  • 4) Email marketing@oxo.com with your post – Subject line: “OXO Cherry Recipe Contest”

  Please make sure your blog post says that you are entering this recipe in the OXO Cherry Recipe Contest. This will help us be sure that you are intentionally entering are contest and have read and agreed to the Rules and Regulations.

  Some helpful links:

  • The OXO Facebook Page: www.facebook.com/OXO
  • The OXO Pinterest Page: www.pinterest.com/OXO
  • The OXO Twitter Account: www.twitter.com/OXO
  • Find the Official Rules and Regulations here: http://www.scribd.com/doc/98232438

  The contest is open until 5pm ET on July 31st.

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• #SliceItUp Winners Announced!

• We’ve been busy slicing up a storm in the OXO kitchen to try and select the winners of the Slice It Up Recipe Contest. With so many incredible entries, it was a difficult decision. Recipes were judged based on creativity, taste, incorporation of slicing skills and presentation. And the winners are…

  • In third place, receiving $200 worth of OXO tools: Stephanie Does’ Zucchini Tart
  • In second place, receiving $350 worth of OXO tools: Katie Cucina’s Zucchini Lasagna
  • And in first place, receiving $500 worth of OXO tools and early access to a new OXO tool that has yet to hit shelves: Cooking With Books’ Asian Slaw!

  The Zucchini Tart recipe from Stephanie Does scored very high in terms of presentation and flavor. What a beautiful tart! We loved the beauty and simplicity of the finished dish.

  

  Katie Cucina’s Zucchini Lasagna received high marks in taste and presentation. While zucchini and similar vegetables have been used as pasta replacements in the past, this recipe created a perfect side dish where the zucchini flavor was able to shine even after adding the flavorful cheese and tomato sauces.

  

  The Asian Slaw from Cooking With Books was an instant favorite. Not only did it incorporate impressive and varied slicing skills (we enjoyed the process shots), it also demonstrated creativity by adding an original twist to a more traditional slaw. The combination of the bacon with the crisp veggies and savory, Asian-inspired dressing led to an incredible taste.

  

  Thank you to everyone who entered! We had a difficult time selecting our winner but it was also a lot of fun. To check out some of the many other wonderful entries we received, check out our board on Pinterest here. (Please note that not all entries are represented on this board.)

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• New here? Join the OXO Blogger Outreach Database!

• If you haven’t joined our Blogger Outreach Database yet,click here to enter your information.** This is how we’ll be able to contact you about relevant new opportunities to work together! Feel free to share this link with your friends:www.oxo.com/bloggeroutreach/join

  Before participating, please make sure to familiarize yourself with our Guidelines. Let us know if you have any questions!

  **We collect this information to facilitate communication and make sure we know who is interested in working with OXO. We will not spam your account or disclose your information to anyone else. It will only be used for communication pertaining to blogger opportunities related to OXO. Do you have any questions, please don’t hesitate in emailing us at marketing@oxo.com or by leaving a comment here.

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• The Perils of Blogging From The Kitchen

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  Food bloggers are intimately aware of the challenges that arise when baking flour and other powdery cooking substances come in close proximity of cameras and laptops. Once flour settles into all of those nooks, crannies and crevices it seems like you’ll never be able to get it out.

  Never say never. Introducing the OXO Electronics Cleaning Brush!

  It has a slim silicone wiper that removes dust from small, hard-to-reach places including between keyboard keys and around the edges of a monitor screen, while soft bristles are gentle enough to clean cell phone camera lenses and more. Find out more here.

  My Sweet Creations can’t wait to try it! How about you?

  

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• How to Enter: Slice It Up Recipe Contest

• Are you a slicing master? Do vegetables quiver in fear as you approach? If so, it is time to show us what you’re made of and see if you can make the cut!

  To enter the OXO Slice It Up Recipe Contest you need to create a recipe that shows off your slicing skills and write a blog post about it. Make sure to include at least one photo (but feel free to include as many as you’d like). Recipes will be judged based on creativity, taste, incorporation of slicing skills and presentation. A panel of OXOnians will select the 1st, 2nd and 3rd place winner!

  The prizes include but are not limited to:

  • 3^rd Place: $200 worth of OXO tools of your choice
  • 2^nd Place: $350 worth of OXO tools of your choice
  • 1^st Place: $500 worth of OXO tools of your choice and early access to a new OXO tool that has yet to hit shelves!

  It it is not required to use any specific tools to create your entry but please feel free to do so if you’d like! You can integrate Mandolines, Peeler, Choppers or any other tools and mention how they were used in the recipe.

  To submit your recipe, follow any of the steps below. We’ll create a Pinterest board to showcase posts that have been submitted!

  

  Some helpful links:

  • The OXO Facebook Page: www.facebook.com/OXO
  • The OXO Pinterest Page: www.pinterest.com/OXO
  • The OXO Twitter Account: www.twitter.com/OXO
  • The Official Rules & Regulations of the Slice It Up Recipe Contest: http://goo.gl/PLXtN
  • The Recipe Contest application on the OXO Facebook page: http://goo.gl/FdXUb
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• OXO at Food Blog Forum Orlando!

• 

  This weekend we’ve had a blast at the Food Blog Forum event in Orlando. We cannot say enough amazing things about everyone who worked tirelessly to put the event together as well as the great bloggers we have met here.

  Attendees heard Arianna talk about the OXO Blogger Outreach Program and how it is an easy way to stay in touch and work together in the future. To join our Outreach Database, follow this link. Please comment here, tweet us (@OXO) or email us at marketing@oxo.com if you have any questions.

  Food Blog Forum attendees may have also heard about our exciting Slice It Up Recipe Contest! Find out more about that here.

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• Slice It Up – Recipe Contest

• 

  Ready to get slicing and dicing with the OXO Slice It Up Recipe Contest? We are!

  This is your chance to create a recipe that shows off your knife (and other sharp instruments) skills. Whether it’s a twist on a classic Ratatouille using a Mandoline or a unique Asian Salad using a Julienne Peeler, we want to see it!

  At OXO, we’ll be sharpening our steels in order to test the submitted recipes and pick our favorites. Recipes will be judged based on creativity, taste and presentation (this last category is a great way to show off your slicing skills). A panel of OXOnians will select a 1^st, 2^nd and 3^rd place winner.

  Prizes include but are not limited to:

  • 3^rd Place: $200 worth of OXO tools of your choice
  • 2^nd Place: $350 worth of OXO tools of your choice
  • 1^st Place: $500 worth of OXO tools of your choice and early access to a new OXO tool that has yet to hit shelves!

  It it is not required to use any specific tools to create your entry but please feel free to do so if you’d like! You can integrate Mandolines, Peelers, Slicers or any other tools and mention how they were used in the recipe.

  So how do you submit your recipe? Next week we will share all of these details which means that you have time to start thinking about what you’d like to do and then get slicing! Just keep in mind that the only requirements are: a recipe that shows off your slicing skills, and at least one accompanying photo (but feel free to include photos of the process as well).

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• Healthy Eating with OXO

• While February is coming to an end and New Year’s has become a distant memory, it doesn’t mean that our Resolutions need to be forgotten as well! At OXO, we’ve decided to make eating healthy as easy as possible with an assortment of vegetable tools that not only simplify the process, they also make it pretty fun as well (ahem, yes we still get a kick out of pumping the Salad Spinner!). We’d love to share some new and a couple of classic tools with you and your readers. For instance, the white 5 lb Food Scale helps manage portions as well as measure out all of your ingredients accurately. Shake it up with our new Salad Dressing Shaker – ideal for quickly making a homemade dressing without any spills and with easy cleanup. Of course, a salad’s not a salad without the greens! For that we have our classic Salad Spinner in green – perfect for rinsing, drying and serving. What about the toppings? The Hand-Held Mandoline Slicer helps you make even slices at three different thicknesses. The 3 Piece Peeler Set helps prep all of your veggies. The Set includes a Swivel Peeler that glides through the toughest skins, a Serrated Peeler that is ideal for peeling soft fruits and veggies with ease, and a Julienne Peeler for thin strips of your favorite veggies. How do you store it all? With the new Mini LockTop Containers and a Medium Square LockTop Container. Great for spill-proof transportation that keeps your healthy meal fresh. If you are interested in working with us please follow this link to leave your name, blog information and which product you would prefer receiving to review and giveaway (we will send you two of the item – one for you and one for a giveaway). While we will try and send you your first choice, due to limited quantities of each tool, that may not always be possible. (We will send you a pre-paid shipping label for the giveaway prize.) Before joining us, please make sure to familiarize yourself with the Guidelines of our Blogger Outreach. Let us know if you have any questions. OXO Blogger Outreach Database: If you haven’t joined our Blogger Outreach Database yet, click here to enter your information. This is how we’ll be able to contact you about relevant new opportunities to work together! Feel free to share this link with your friends:www.oxo.com/bloggeroutreach/join UPDATE: We accidentally left the Hand-Held Mandoline off of the form. If this is your top choice, please resubmit a form with this updated information. Thank you and sorry for the inconvenience! UPDATE 2 (2/27/12): This opportunity is now closed. We will be in touch in the following week if you’ve already submitted your information. Thank you!

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• New Year’s Resolution: Get Organized!

• 

  Happy New Year from OXO! Let us help you start the year off well with OXO Cleaning & Organization tools! We’ve put together sets of OXO products that will help with your New Year’s resolution to get organized. These items will inspire tips that you can share with your readers to help them kick off the new year.

  Would you like to receive a sampling of OXO Cleaning & Organization tools? Just leave a comment at the bottom of this post with a link to your blog and how we can contact you. Multiple bloggers will be selected to participate!

  OXO Blogger Outreach Database:

  If you haven’t joined our Blogger Outreach Database yet, click here to enter your information. This is how we’ll be able to contact you about relevant new opportunities to work together! Feel free to share this link with your friends:www.oxo.com/bloggeroutreach/join

  Before participating, please make sure to familiarize yourself with our Guidelines. Let us know if you have any questions!

  UPDATE: This opportunity is now closed. Interested bloggers should hear from us within the next week. Thank you for your interest and stay tuned for more!

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• Cleaning & Organizing with OXO

• 

  Do you blog about organization? What about cleaning? Something similar? If so, join our Blogger Outreach Database so that we can contact you about an upcoming opportunity! Either click on the link above or go to www.oxo.com/bloggeroutreach/join.

  Even if you don’t blog about these topics, feel free to join the Database for information about subsequent opportunities. (For instance, the next cooking related outreach will probably take place in three weeks.)

   

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• Whipping It Up with the OXO Egg Beater

• 

  It’s been a while since Turner Williams invented the first hand beater in 1870 and was awarded U.S. Patent 103,811. Since then, not many changes have been made to the design. But similar to our approach to the Swivel Peeler which had the same design for decades, we just couldn’t resist the opportunity to improve upon a classic.

  After many iterations with a focus on making an egg beater that has the smoothest gear mechanism (it literally feels effortless), removable beaters for easy cleaning, and handles that are nonslip and designed to be held comfortably and securely, we finally hit upon the right blend. Introducing the OXO Egg Beater. It’s as fun to use as it is effective at beating eggs, whipped cream, light batters and more. Perfect for everyday cooking and for getting kids involved in the kitchen.

  Would you like to take it for a spin? Just leave a comment at the bottom of this post with a link to your blog and how we can contact you. If selected, you’ll receive two Beaters, one to use and talk about on your blog and one to give away to your readers. Multiple bloggers will be selected to participate!

  OXO Blogger Outreach Database:

  If you haven’t joined our Blogger Outreach Database yet, click here to enter your information. This is how we’ll be able to contact you about relevant new opportunities to work together! Feel free to share this link with your friends:www.oxo.com/bloggeroutreach/join

  Before participating, please make sure to familiarize yourself with our Guidelines. Let us know if you have any questions!

  **UPDATE: This opportunity is now closed. If you’ve been selected to participate you will be contacted by email. Thank you to everyone who contacted us, please stay tuned for future opportunities.**

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• Don’t Forget – Join OXO’s Blogger Outreach Database!

• This weekend, OXO’s going to the Foodbuzz Blogger Festival in San Francisco. If you’re attending, make sure to stop by the OXO booth at the Tasting Pavilion. Once there you can win a new Egg Beater by answering an OXO trivia question or join our Blogger Outreach Database for a chance to win $150 in OXO tools (we’ll be selecting winners at 1:45, 2:45 and 3:45).

  Even if you won’t be attending the festival, you can still join our Blogger Outreach Database! We collect your contact information in order to facilitate communication and make sure we know who is interested in working with OXO. We’ll periodically be contacting you about new opportunities that align themselves with the content of your blog. You can find out more about our latest opportunity here. (It’s still open!)

  Please let us know if you have any questions.

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• OXO “Good Cookie” Spatula – Giveaway Opportunity

• Who doesn’t love a good cookie? At OXO, chocolate chip may be our favorite type, but to be honest, we won’t turn our noses up at any other circular treat, especially when it’s helping a great cause!

  If you’re also a cookie lover, join us in spreading the word about Cookies for Kids’ Cancer and OXO’s mission to help fund pediatric cancer research. To help you do this, we’ll send you two “Good Cookie” Spatulas, one to use and blog about and another to share as a giveaway. Just leave a comment at the bottom of this post with a link to your blog and how we can contact you. Multiple bloggers will be selected to participate!

  The “Good Cookie” Spatula:

  The OXO limited edition “Good Cookie” Spatula helps fund pediatric cancer research. OXO has committed up to $100,000 in 2011 to Cookies for Kids’ Cancer, an organization close to our hearts. Find out more about our partnership with Cookies for Kids’ Cancer here.

  Etched with an inspirational message that serves as a reminder to “Be a Good Cookie”, the Cookie Spatula combines the strength of stainless steel with the advantages of silicone. Great for non-stick cookware and bakeware, the Spatula’s thin, flexible edge glides easily beneath all foods and is the perfect size for getting between cookies on a crowded baking sheet or removing one brownie at a time from the pan.

  With a rounded corner that’s great for getting sticky dough out of a spoon and an angled handle that keeps your hand away from fragile foods and hot dishes, the Cookie Spatula makes a perfect companion for every baker.

  OXO Blogger Outreach Database:

  If you haven’t joined our Blogger Outreach Database yet, click here to enter your information. This is how we’ll be able to contact you about relevant new opportunities to work together! Feel free to share this link with your friends: www.oxo.com/bloggeroutreach/join

  Before participating, please make sure to familiarize yourself with our Guidelines. Let us know if you have any questions!

  **UPDATE: This opportunity is now closed and we have contacted the bloggers that will participate. Thank you to everyone who submitted their entry. Even if you weren’t selected this time, don’t forget to join our Blogger Outreach Database. We will contact you about future opportunities that are relevant to the content of your blog.**

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• OXO at Food Blog Forum Nashville!

• We’re excited to be in Nashville, Tennessee for the latest Food Blog Forum event! There’ll be conversation about blogging etiquette, recipe development, food styling and photography and of course food! Plus, we’re excited about the “PRspectives” panel that Arianna from OXO will be part of. Find out more about the schedule of events here!

  Stay tuned for pictures and updates!

  

  OXO is a proud sponsor of this great day of seminars. The event is produced by Food Blog Forum with Jaden Hair of Steamy Kitchen, Todd & Diane of White On Rice Couple, Lindsay Landis of Love & Olive Oil, Beth Sachan of Eat.Drink.Smile., and Leah Short of So How’s it Taste.

  If you’re at the event this weekend, we can’t wait to meet you! Please stop by and say hi to Arianna. She’ll be at the party Friday night (near the OXO table) and at all of the events on Saturday. For both participants of the event and those who couldn’t make it here this weekend, please don’t forget to join our Blogger Outreach Database by going to www.oxo.com/bloggeroutreach/join!

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• Join OXO’s Blogger Outreach Database

• Over the past 20 years, OXO has grown primarily through word of mouth. We could not have built our brand without the help of bloggers like you who are eager to spread the news and who’ve helped us–through your insights, tips and expertise–develop products that solve every day pet peeves. In order to continue this tradition, we’d love it if you joined our Blogger Outreach Program.

  The first step is to join our Blogger Outreach Database by following this link and entering your details. We collect this information to facilitate communication and make sure we know who is interested in working with OXO. We will not spam your account or disclose your information to anyone else. It will only be used for this program.

  We will then use this information to get in touch with you when we have new opportunities that match the content of your blog. If you have any questions, please don’t hesitate in emailing us at marketing@oxo.com or by leaving a comment here.

  (If the link above doesn’t work, you can also go to http://oxo.com/bloggeroutreach/join)

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• Open Letter to Bloggers: OXO & Cookies for Kids’ Cancer

• 

  Dear Bloggers,

  Let’s talk about how you can join OXO in supporting the movement to find a cure for pediatric cancer.

  First a little background: Cookies for Kids’ Cancer was founded by two OXOnians (OXO employees), Gretchen and Larry Witt who were inspired by their son Liam’s battle with pediatric cancer. All forms of pediatric cancer combined claim the lives of more children in the United States than any other disease. They were shocked to learn that the main reason over 25% of kids diagnosed with cancer do not survive is because of a lack of effective therapies. And the reason for the lack of effective therapies was simple: lack of funding.

  For two longtime OXOnians, it only seemed natural that their call-to-action was related to the kitchen and to food. And so, Cookies for Kids’ Cancer was born to provide inspiration and support for individuals, communities and businesses to help fight pediatric cancer through the concept of local bake sales. Over the past four years, thousands of bake sales have been held, raising over $2.5 Million to fund pediatric cancer research.

  With less than 70 employees, OXOnians regard each other as family. The news of Liam’s diagnosis hit us hard and we were determined to help “bake a difference.” Since the beginning, we have shown our support by baking cookies and holding bake sales. Through these efforts, OXOnians have helped raise over $150,000 to support Cookies for Kids’ Cancer.

  This year, we are thrilled to announce a formal partnership with this organization so close to our hearts. In 2011, on top of our personal efforts to support this worthy cause, OXO will donate up to $100,000 to Cookies for Kids’ Cancer.

  

  The Limited Edition OXO "Good Cookie" Spatula

  This is where you come in. Your readers look to you for advice and tips when it comes to food, trends and community involvement. Spreading the word about Cookies for Kids’ Cancer will help us ensure that our mission to find a cure for pediatric cancer reaches as many people as possible.

  Encourage your readers to participate in any way they can, large or small, by hosting a bake sale, buying a “Good Cookie” Spatula, or sending a Virtual Cookie on Facebook. You can do all this and more at www.oxogoodcookies.com.

  For examples of how you can uniquely share the message, take a look at what two amazing bloggers we work with have already done: The Naptime Chef and Very Culinary.

  If you’re able to spread the word with your readers, please let us know so we can share it with our online community on Facebook, Twitter and here. If you also have a creative way of how you’d like to get involved, please don’t hesitate in contacting us with any questions or ideas you may have. Feel free to leave comments here or to email us at marketing@oxo.com.

  Let’s bake a difference, one cookie at a time. Together we can make the letter “C” stand for Cookies.

  Very Culinary’s inspirational video:

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• Cherry Season – It’s No Longer “The Pits”!

• 

  Image from My Baking Addiction

  We love Cherry Season! Not only do we get to eat delicious cherry deserts but we can also play with one of our favorite secret weapons: the OXO Cherry Pitter! This season, it seems like our secret hit the main-stage and became an instant hit. Check out some of the great tweets and posts we saw!

  My Baking Addiction featured the OXO Pitter as one of her Kitchen Essentials! With amazing recipes like this one for Cherry Hand Pies, we can understand why the Pitter is one of Jamie’s favorites.

  Mango & Tomato made a delicious Sour Cherry Compote recipe that included a beautiful shot of the Pitter.

  

  Image from Mango & Tomato

  We were also floored by all the love we received on Twitter! Check out a compilation of some of the top tweets after the jump.

  Some of the top Cherry Pitter tweets we received:

  

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• A Tool to Make the Perfect Tomato Soup

• 
  

  Have you figured out how to make perfect tomato soup… (and other creams, sauces, soups and baby foods)? Blogger Miss in the Kitchen tackled the soup question with the help of the OXO Food Mill. In a great post about Roasted Tomato Soup, Milisa shared how running roasted tomatoes through the Mill helps give the soup a more vibrant flavor than just boiling them down. Additionally, you have more control over the soup texture when using the three interchangeable disks that come with the Mill.

  This is another great example of how OXO is currently working with bloggers. We loved this post and shared it with our Twitter followers and Facebook fans. You can find the delicious recipe here! Do you have any other creative ways to integrate a Mill into an original recipe?

  Stay tuned for upcoming opportunities.

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• Hope you enjoyed Blog Her Food and Eat, Write, Retreat!

• Last weekend was packed with food blogger events and conferences! We had an amazing time and met incredible bloggers & photographers. We’re excited that we were able to share our passion for cooking with others who feel that love as well.

  For those of you who attended the events, we hope you enjoy the Tongs and other OXO tools you went home with. We’re in the process of ironing out the final details for our next Blogger Outreach opportunity. In the meantime, follow us on Twitter to make sure you don’t miss the big announcement. For more on the background of the program, click here.

  Also check out a few of the excited tweets we received this week! We’ve also loved the recaps we’ve seen. Here are a few great ones from Eat, Write, Retreat by Flamingo Musings, Tastes Better with Friends and More than Burnt Toast.

  

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• OXO goes to DC!

• OXO’s going to DC for the Eat, Write, Retreat Blogger Festival as the official Kitchen Tool Sponsor! We are extremely excited to be at this event. We love that the dynamic hands-on programming at the conference will allow us to directly support food bloggers as they learn and grow. Stay tuned for pictures and updates!

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