Open Letter to Bloggers: OXO & Cookies for Kids’ Cancer

oxo_and_cookies_for_kids_cancer_logo

Dear Bloggers,

Let’s talk about how you can join OXO in supporting the movement to find a cure for pediatric cancer.

First a little background: Cookies for Kids’ Cancer was founded by two OXOnians (OXO employees), Gretchen and Larry Witt who were inspired by their son Liam’s battle with pediatric cancer. All forms of pediatric cancer combined claim the lives of more children in the United States than any other disease. They were shocked to learn that the main reason over 25% of kids diagnosed with cancer do not survive is because of a lack of effective therapies. And the reason for the lack of effective therapies was simple: lack of funding.

For two longtime OXOnians, it only seemed natural that their call-to-action was related to the kitchen and to food. And so, Cookies for Kids’ Cancer was born to provide inspiration and support for individuals, communities and businesses to help fight pediatric cancer through the concept of local bake sales. Over the past four years, thousands of bake sales have been held, raising over $2.5 Million to fund pediatric cancer research.

With less than 70 employees, OXOnians regard each other as family. The news of Liam’s diagnosis hit us hard and we were determined to help “bake a difference.” Since the beginning, we have shown our support by baking cookies and holding bake sales. Through these efforts, OXOnians have helped raise over $150,000 to support Cookies for Kids’ Cancer.

This year, we are thrilled to announce a formal partnership with this organization so close to our hearts. In 2011, on top of our personal efforts to support this worthy cause, OXO will donate up to $100,000 to Cookies for Kids’ Cancer.

The Limited Edition OXO "Good Cookie" Spatula

This is where you come in. Your readers look to you for advice and tips when it comes to food, trends and community involvement. Spreading the word about Cookies for Kids’ Cancer will help us ensure that our mission to find a cure for pediatric cancer reaches as many people as possible.

Encourage your readers to participate in any way they can, large or small, by hosting a bake sale, buying a “Good Cookie” Spatula, or sending a Virtual Cookie on Facebook. You can do all this and more at www.oxogoodcookies.com.

For examples of how you can uniquely share the message, take a look at what two amazing bloggers we work with have already done: The Naptime Chef and Very Culinary.

If you’re able to spread the word with your readers, please let us know so we can share it with our online community on Facebook, Twitter and here. If you also have a creative way of how you’d like to get involved, please don’t hesitate in contacting us with any questions or ideas you may have. Feel free to leave comments here or to email us at marketing@oxo.com.

Let’s bake a difference, one cookie at a time. Together we can make the letter “C” stand for Cookies.

Very Culinary’s inspirational video:

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