On Saturday Oct. 27th OXO will be at TechMunch in Philadelphia! If you’re in the area, please stop by to chat with us. There is a great line-up of speakers and it should be an excellent day. Arianna will be there to talk about our Blogger Outreach Program and she’s very excited to meet everyone!

Find out more about the conference here: http://techmunchpa.com/

Don’t forget to join our Blogger Outreach Database so that you can find out about new opportunities to work together. You can join it by going to www.oxo.com/bloggeroutreach/join.

This weekend we’re excited to be in Portland, OR for the International Food Blogger Conference (IFBC)! If you’re there, make sure to stop and chat with Arianna, from OXO, about our Blogger Outreach Program. She’s looking forward to meeting everyone!

Don’t forget to join our Blogger Outreach Database so that you can find out about new opportunities to work together. You can join it by going to www.oxo.com/bloggeroutreach/join.

We’re excited to be in Nashville, Tennessee for the latest Food Blog Forum event! There’ll be conversation about blogging etiquette, recipe development, food styling and photography and of course food! Plus, we’re excited about the “PRspectives” panel that Arianna from OXO will be part of. Find out more about the schedule of events here!

Stay tuned for pictures and updates!

OXO is a proud sponsor of this great day of seminars. The event is produced by Food Blog Forum with Jaden Hair of Steamy Kitchen, Todd & Diane of White On Rice Couple, Lindsay Landis of Love & Olive Oil, Beth Sachan of Eat.Drink.Smile., and Leah Short of So How’s it Taste.

If you’re at the event this weekend, we can’t wait to meet you! Please stop by and say hi to Arianna. She’ll be at the party Friday night (near the OXO table) and at all of the events on Saturday. For both participants of the event and those who couldn’t make it here this weekend, please don’t forget to join our Blogger Outreach Database by going to www.oxo.com/bloggeroutreach/join!

Dear Bloggers,

Let’s talk about how you can join OXO in supporting the movement to find a cure for pediatric cancer.

First a little background: Cookies for Kids’ Cancer was founded by two OXOnians (OXO employees), Gretchen and Larry Witt who were inspired by their son Liam’s battle with pediatric cancer. All forms of pediatric cancer combined claim the lives of more children in the United States than any other disease. They were shocked to learn that the main reason over 25% of kids diagnosed with cancer do not survive is because of a lack of effective therapies. And the reason for the lack of effective therapies was simple: lack of funding.

For two longtime OXOnians, it only seemed natural that their call-to-action was related to the kitchen and to food. And so, Cookies for Kids’ Cancer was born to provide inspiration and support for individuals, communities and businesses to help fight pediatric cancer through the concept of local bake sales. Over the past four years, thousands of bake sales have been held, raising over $2.5 Million to fund pediatric cancer research.

With less than 70 employees, OXOnians regard each other as family. The news of Liam’s diagnosis hit us hard and we were determined to help “bake a difference.” Since the beginning, we have shown our support by baking cookies and holding bake sales. Through these efforts, OXOnians have helped raise over $150,000 to support Cookies for Kids’ Cancer.

This year, we are thrilled to announce a formal partnership with this organization so close to our hearts. In 2011, on top of our personal efforts to support this worthy cause, OXO will donate up to $100,000 to Cookies for Kids’ Cancer.

The Limited Edition OXO "Good Cookie" Spatula

This is where you come in. Your readers look to you for advice and tips when it comes to food, trends and community involvement. Spreading the word about Cookies for Kids’ Cancer will help us ensure that our mission to find a cure for pediatric cancer reaches as many people as possible.

Encourage your readers to participate in any way they can, large or small, by hosting a bake sale, buying a “Good Cookie” Spatula, or sending a Virtual Cookie on Facebook. You can do all this and more at www.oxogoodcookies.com.

For examples of how you can uniquely share the message, take a look at what two amazing bloggers we work with have already done: The Naptime Chef and Very Culinary.

If you’re able to spread the word with your readers, please let us know so we can share it with our online community on Facebook, Twitter and here. If you also have a creative way of how you’d like to get involved, please don’t hesitate in contacting us with any questions or ideas you may have. Feel free to leave comments here or to email us at marketing@oxo.com.

Let’s bake a difference, one cookie at a time. Together we can make the letter “C” stand for Cookies.

Very Culinary’s inspirational video:

Last weekend was packed with food blogger events and conferences! We had an amazing time and met incredible bloggers & photographers. We’re excited that we were able to share our passion for cooking with others who feel that love as well.

For those of you who attended the events, we hope you enjoy the Tongs and other OXO tools you went home with. We’re in the process of ironing out the final details for our next Blogger Outreach opportunity. In the meantime, follow us on Twitter to make sure you don’t miss the big announcement. For more on the background of the program, click here.

Also check out a few of the excited tweets we received this week! We’ve also loved the recaps we’ve seen. Here are a few great ones from Eat, Write, Retreat by Flamingo Musings, Tastes Better with Friends and More than Burnt Toast.

OXO’s going to DC for the Eat, Write, Retreat Blogger Festival as the official Kitchen Tool Sponsor! We are extremely excited to be at this event. We love that the dynamic hands-on programming at the conference will allow us to directly support food bloggers as they learn and grow. Stay tuned for pictures and updates!