Disclosure in Social Media Marketing:
In line with the Word of Mouth Marketing Association’s (WOMMA) Ethics Code, we ask that all bloggers who participate in our Blogger Outreach program clearly and prominently disclose material connections with OXO. Please make sure to disclose if you received product from us for free. Please also give us your honest feedback.
The WOMMA’s Ethics Code was written consistent with the Federal Trade Commision’s (FTC) Guides Concerning the Use of Endorsement and Testimonials in Advertising. For more information and the complete WOMMA Ethics Code, please visit the following online resources.
Blogger Outreach Participation Requirements:
To participate in this program, you must be 18 years or older and reside in the 50 United States or D.C.. Please note that we are unable to ship materials to PO Boxes. Further, each participant in the program understands and agrees that no compensation shall be paid for any evaluation(s), blog post(s) and/or OXO’s use of the same, apart from the product(s) given for evaluation.
How We Select Blogs to Partner With:
Blogs are carefully reviewed before we partner on any project because everything we do together should reflect both of our brands positively. There is not a clear-cut formula for how blogs are selected but the following aspects are all taken into consideration:
Will the product be a good fit?
It is important that the product we are sampling makes sense in relation to your content. We don’t want to confuse your readers. If you decide to talk about OXO, we hope that it fits in organically with your content and doesn’t seem overtly promotional.
While we do not expect or require one type of photography, we strongly appreciate large and visually appealing photos. Because our tools are often part of the process of cooking, it helps if you include photos of the steps you take to create a dish (if you are a food blogger).
We are looking for blogs that have a strong, unique and respectful voice. We look at your writing style to see if it is a good match with OXO. We put a lot of time and effort in to everything we produce and we hope that you do the same in your writing. This comes across best with correct grammar and a generally positive writing style.
Do you have engaged readers? Do you interact with them when they leave comments on your blog posts (or Facebook or Twitter profiles if that is where you interact most with your readers)? These are all questions we are asking ourselves when looking at blogs.
We work with blogs of all sizes. While we will never disqualify a blog because it is too small, it does help us organize our efforts when we can estimate the number of views a campaign will have. This is only one of the many factors we look at when selecting blogs and it should not discourage anyone from reaching out to work with us.
What You Can Expect From Us:
When we partner with a blog, we look to do just that, create a partnership! We are looking to develop lasting relationships that are beneficial to both of us. We like to help bloggers by promoting their work when it is of high quality and reflects both of our brands positively. Stop by our Facebook pages or check out our Pinterest boards or Twitter streams to see how we have promoted some of the blogs that have created rich content that will be of interest to our consumers. Each month we also feature one or two top blog posts in our consumer emails and we are always looking for new and creative ways to promote the blogs that we work with closely.
Please don’t hesitate in contacting us with any ideas or questions you may have. We can always be reached at firstname.lastname@example.org or by sending us a private message on Facebook (www.facebook.com/oxo) or tweeting us (@OXO). Once we have worked together on a few smaller projects, we hope to be able to come up with more creative ways to partner.