Dear Bloggers, Let’s talk about how you can join OXO in supporting the movement to find a cure for pediatric cancer. First a little background: Cookies for Kids’ Cancer was founded by two OXOnians (OXO employees), Gretchen and Larry Witt who were inspired by their son Liam’s battle with pediatric cancer. All forms of pediatric cancer combined claim the lives of more children in the United States than any other disease. They were shocked to learn that the main reason over 25% of kids diagnosed with cancer do not survive is because of a lack of effective therapies. And the reason for the lack of effective therapies was simple: lack of funding. For two longtime OXOnians, it only seemed natural that their call-to-action was related to the kitchen and to food. And so, Cookies for Kids’ Cancer was born to provide inspiration and support for individuals, communities and businesses to help fight pediatric cancer through the concept of local bake sales. Over the past four years, thousands of bake sales have been held, raising over $2.5 Million to fund pediatric cancer research. With less than 70 employees, OXOnians regard each other as family. The news of Liam’s diagnosis hit us [...]
We love Cherry Season! Not only do we get to eat delicious cherry deserts but we can also play with one of our favorite secret weapons: the OXO Cherry Pitter! This season, it seems like our secret hit the main-stage and became an instant hit. Check out some of the great tweets and posts we saw! My Baking Addiction featured the OXO Pitter as one of her Kitchen Essentials! With amazing recipes like this one for Cherry Hand Pies, we can understand why the Pitter is one of Jamie’s favorites. Mango & Tomato made a delicious Sour Cherry Compote recipe that included a beautiful shot of the Pitter. We were also floored by all the love we received on Twitter! Check out a compilation of some of the top tweets after the jump.
Have you figured out how to make perfect tomato soup… (and other creams, sauces, soups and baby foods)? Blogger Miss in the Kitchen tackled the soup question with the help of the OXO Food Mill. In a great post about Roasted Tomato Soup, Milisa shared how running roasted tomatoes through the Mill helps give the soup a more vibrant flavor than just boiling them down. Additionally, you have more control over the soup texture when using the three interchangeable disks that come with the Mill. This is another great example of how OXO is currently working with bloggers. We loved this post and shared it with our Twitter followers and Facebook fans. You can find the delicious recipe here! Do you have any other creative ways to integrate a Mill into an original recipe? Stay tuned for upcoming opportunities.
Last weekend was packed with food blogger events and conferences! We had an amazing time and met incredible bloggers & photographers. We’re excited that we were able to share our passion for cooking with others who feel that love as well. For those of you who attended the events, we hope you enjoy the Tongs and other OXO tools you went home with. We’re in the process of ironing out the final details for our next Blogger Outreach opportunity. In the meantime, follow us on Twitter to make sure you don’t miss the big announcement. For more on the background of the program, click here. Also check out a few of the excited tweets we received this week! We’ve also loved the recaps we’ve seen. Here are a few great ones from Eat, Write, Retreat by Flamingo Musings, Tastes Better with Friends and More than Burnt Toast.
OXO’s going to DC for the Eat, Write, Retreat Blogger Festival as the official Kitchen Tool Sponsor! We are extremely excited to be at this event. We love that the dynamic hands-on programming at the conference will allow us to directly support food bloggers as they learn and grow. Stay tuned for pictures and updates!